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Season 1 – BAIT

Play trailer 1:36 Poster for Season 1 – BAIT Mar 2026 Drama Comedy Sci-Fi Play Trailer Watchlist
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96% Tomatometer 24 Reviews 88% Popcornmeter 50+ Ratings
London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime.
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BAIT — Season 1

BAIT — Season 1

What to Know

Critics Consensus

Riz Ahmed creates and stars in this compassionate, humor-filled meta-satire that dazzlingly lures in its audience like delicious BAIT.

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Critics Reviews

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Geordie Gray The Australian 4h
This is the trick that Bait pulls off so well. It circles serious themes, identity, visibility, the degradations and calculations required to stay in the room, without ever lapsing into piety. Go to Full Review
Peter Travers The Travers Take 4h
3.5/4
As a brown actor auditioning to be the next James Bond, Riz Ahmed makes this so-called sitcom bait for viewers to consider the deeper implications of racial and cultural identity. It’s the freshest and funniest series of the new year. Go to Full Review
Chris Vognar Boston Globe 1d
The series is bursting with ideas, sometimes more than it knows what to do with. It’s not afraid to get weird. Go to Full Review
Abhishek Srivastava The Times of India 1d
3.5/5
The show is willing to sit with uncomfortable ideas and does not rush to resolve them. It may not work for everyone, and it does test patience in places, but there is enough here to make it worth the time. Go to Full Review
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Audience Reviews

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Ron A. @RT14054419 12h The man can act. This was a great show, love his evolution. See more Dean G @RT94828269 14h That guz it’s a terrible person See more Mirza A @RT25520657 19h Bait was brilliant. Loved the action, comedy, themes of identity and belonging. The chaotic, loud family was relatable and very real. Can’t wait for season 2! See more Ed Ed and Eddie E @RT87273374 22h Tiddlytubbies may be considered for an older audience on streaming services like Hulu and HBO Max formally known as Max due to concerns about it being too creepy or offcandy like featuring shock, humor, or nightmares content which may be considered aimed at a older audience, while being a kid, focused and friendly content for children, the Teletubbies having babies was often seen as creepy, and which made Hulu and HBO Max change it it’s target audience rating with dark violence or sexually inappropriate content which caused controversy and concerns at wild brain about content, maturity until wild brain got the news that it’s content was changed on these two streaming services which caused the industry to be in shock with the rating, the rating itself which generally sometimes can be aimed at a older audience like TV Y7FV in Netflix, mistaken, it as a rated R show which cost confusion and also criticism. See more Shanzeh B @RT41597661 23h very witty and funny. it doesn’t miss a mark anywhere imo See more Sherie C @SherSher 1d This funny, maginative show makes the perfect binge-watch evening! See more Read all reviews
BAIT — Season 1

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Episodes

Episode 1 Aired Mar 25, 2026 London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 2 Aired Mar 25, 2026 TO TROLL, TO PROVOKE London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 3 Aired Mar 25, 2026 HOUSE OR HOME London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 4 Aired Mar 25, 2026 LOYALTY, ALLEGIANCE London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 5 Aired Mar 25, 2026 LURE, PART OF A TRAP London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 6 Aired Mar 25, 2026 THE SUBTLE ONE London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details

Season Info

Director
Bassam Tariq
Executive Producer
Riz Ahmed, Ben Karlin, Jake Fuller, Roopesh Parekh, Allie Moore
Screenwriter
Riz Ahmed
Network
Prime Video
Genre
Drama, Comedy, Sci-Fi
Original Language
British English
Release Date
Mar 25, 2026